IRVINE, Calif., June 19, 2006 (PRIMEZONE) -- go2(r) (www.go2.com), a leading local, mobile search, directory and movie guide provider in the U.S., Cellfish Media LLC, a digital content, marketing and distribution group, and Paramount Pictures today announced that they will jointly promote mobile content for Nacho Libre through an integrated mobile marketing and advertising campaign on go2.
"go2 has proven to be effective through past mobile movie marketing programs with us," said Sandi Isaacs, VP, Interactive with Paramount Pictures Licensing. "Mobile end-users are ready to view movie information on their handsets in large numbers, especially when the features are as rich and compelling as what Cellfish Media and go2 are delivering."
Leveraging the current rise in popularity of mobile marketing and proving that it can be highly successful when properly targeted, go2 will run ads on its go2 Movies(r) portal, deliver consumers to nearby movie theaters that are showing the film, provide links to promotional Nacho Libre content and fun facts, view movie reviews, cast information, and help elevate the awareness of the movie.
Cellfish Media, a cutting edge mobile content company that offers personalization, music, games, lifestyle, infotainment and community applications, is providing the downloadable Nacho Libre promotional mobile content.
"go2 has a tremendous base of loyal end-users, and has proven its success with other movie-related mobile content campaigns," said George Rogerson, Executive Vice President of Cellfish Media. "Cellfish is working to deliver rich, mobile content to moviegoers who are using go2 throughout the U.S., and we believe that go2 is a perfect partner to deliver that content to end-users."
go2 Movies delivered more than 71 million mobile phone page views of real-time local movie guide content in 2005. Delivering detailed movie information, including ratings, summaries, show times and more, go2 Movies is an ideal venue for mobile advertisers seeking to reach the movie-going public with products and services from mobile games such as Nacho Libre to DVD releases and other products and services. go2 is available on virtually all web-enabled mobile phones in the U.S., and is one of the most frequently used mobile movie guides in the nation.
"This is the most recent of many movie projects that incorporate marketing of movie-related content over a mobile phone," said Lee Hanco*ck, CEO of go2. "Cellfish Media is offering very entertaining applications for Nacho Libre, which engage and enhance mobile movie-goers' experience."
Jack Black stars as Ignacio (friends call him Nacho), a cook by day in a Mexican orphanage, who moonlights as a lucha libre wrestler to raise money for the orphans in this comedy from the creators of "Napoleon Dynamite" and the writer of "The School of Rock."
Paramount Pictures presents a Nickelodeon Movies and Black & White production of a Jared Hess film, "Nacho Libre," starring Jack Black. The film also stars Ana de la Reguera, Hector Jimenez, Richard Montoya, and Peter Stormare, and is directed by Jared Hess. The screenplay is written by Jared Hess & Jerusha Hess & Mike White. "Nacho Libre" is produced by Mike White, Jack Black, Julia Pistor, and David Klawans. The executive producer is Steve Nicolaides.
The film opened in theaters June 16th.
About go2(r)
go2 owns and operates the go2 network of mobile, local search and directory websites containing Yellow Page, movie guide and other local information. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2's database, go2's local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions. All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on many U.S. businesses, including products and brands carried, hours of operations, etc. go2 Advertisers include ABC, American Express, AMF Bowling, Holiday Inn, Jamba Juice and ProFlowers.com.
Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit www.go2.com.
About Cellfish Media LLC
Cellfish Media LLC a division of Lagardere Active, creates and distributes original branded content including ringtones, wallpapers, animations, games and applications. Its divisions feature some of today's biggest music artists (Lil Jon, Tego Calderon, Q-tip, Pitbull and Emilio Estefan) and includes Barrio Mobile, BlingGames and the widely acclaimed BlingTones, the world's first wireless record label. Headquartered in New York City, Cellfish Media LLC brings together a team of 250 skilled professionals and generated 2005 revenues of $116 million.
About Paramount Pictures
Paramount Pictures is part of the entertainment operations of Viacom Inc., one of the leading global entertainment content companies, with prominent and respected brands in focused demographics.
go2(r) and go2 Movies(r) are registered trademarks of UDS Directory Corp., dba go2 Directory Systems.
